E-COMMERCE & RETAIL

Amazon changes its algorithm without warning. A listing that ranked first on Monday is buried by Friday for a reason nobody explained. Shopify traffic costs more every month as ad platforms raise their floor. Margins that looked healthy six months ago are being eaten by fees, chargebacks, and fulfillment costs that weren’t in the original calculation.

The product is good. The platform is the variable nobody fully controls.

Your product sells. Your platform works against you.

Premium product detail
PPC Spend: +112%Illustrative example
Listing Status: Suppressed

WHAT PLATFORM SELLERS DEAL WITH EVERY WEEK

The platform keeps changing the rules.

On Amazon
A listing suppressed by an automated system — no explanation, no immediate recourse.
PPC spend doubled to maintain the same visibility as last quarter.
A competitor appeared above you on your own brand keyword overnight.
A title auto-modified by Amazon's enforcement system — 20-30% traffic drop before anyone noticed.
On Shopify
Meta ad costs up again — same budget, fewer conversions.
Email open rates dropped 15% with no clear reason.
A wholesale order cleared the inventory — reorder timing unplanned.
Klaviyo flows running but nobody has reviewed them in three months.
The store needs new features but the developer who built it is unavailable.

The brands winning on these platforms aren’t luckier. They’re better organised.

Platform success isn’t just about the product. It’s about how fast you respond to algorithm changes, how accurately your finances track across channels, how well your growth systems compound over time, and whether those systems belong to you or to the agency you’re paying monthly.

WHAT GIGLOOM RUNS FOR E-COMMERCE BRANDS

Growth systems that move with the platform.

Market & GrowAmazon Brand GrowthListings rebuilt around current search data — not set up once and left. PPC restructured around what actually converts today. Competitor and keyword intelligence running continuously so algorithm shifts get caught before they cost ranking. A+ Content, brand store, reputation management all running as one system you own.Explore
Listings, PPC and keyword intelligence rebuilt around what converts today — one system you own.Explore
Market & GrowShopify Brand GrowthMeta and Google ads managed actively. Klaviyo email and SMS sequences reviewed, updated, and performing. Product SEO current. Conversion rate monitored and improved. Revenue dashboard live — not a monthly report assembled after the fact.Explore
Ads, email, SEO and conversion managed actively — revenue dashboard live, not a monthly report.Explore
Finance & ClarityMulti-currency, multi-channel financial reconciliation — cash position updated daily, not discovered at month end. Stock reorder decisions made on current numbers, not instinct.Explore
Multi-channel reconciliation daily — reorder on current numbers, not instinct.Explore
Research & InsightCompetitor moves, market positioning, and pricing intelligence tracked continuously so you find out what’s shifting before it affects your numbers.Explore
Competitor, positioning and pricing intelligence — before it affects your numbers.Explore

WHAT MAKES GIGLOOM DIFFERENT FOR E-COMMERCE

Everything we build is permanently yours.

Most agencies manage your campaigns and keep the knowledge. When you leave, the campaign history, the audience data, the keyword strategy, the content systems — all of it goes with them.

Every system GigLoom builds runs inside your accounts, your platforms, your data. The campaign architecture, the keyword intelligence, the email workflows — permanently yours. You can run it independently the day the engagement ends. Most clients don’t — because it’s working.

WHAT THIS LOOKS LIKE IN PRACTICE

A UK skincare brand. Three years on Amazon. Revenue flat for eighteen months — not because the product stopped selling, but because the account was running on setup from three years ago. Algorithm had moved. Competitors had updated their listings. The PPC structure hadn’t changed since launch.

A GigLoom pod audited the entire account. Listings rebuilt around current search data. PPC restructured from the ground up. A+ Content live within two weeks. Competitor intelligence running continuously.

Sixty days in — ranking movement across core keywords. Ninety days — measurable revenue growth. The account that had been flat for eighteen months was moving again.

Everything built during the engagement — the campaign architecture, the keyword strategy, the content system — sitting permanently in the brand’s account.

18 months flatRank: #47
Illustrative example
90 daysRank: #3
Illustrative example

Platform algorithms change. Ad costs rise. Competitors move fast. The brands that stay ahead aren’t the ones who react — they’re the ones whose growth systems are already running.

Make the platform work for you.

Working with E-commerce and Retail brands across North America, the United Kingdom, Europe, Australia, and the Middle East.